Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Burton Upon Trent

Burton upon Trent is situated on the bank of river Trent close to the border with Derbyshire. As per the 2011 census, the population of the town was 72 thousand 300. The local people of the town is known as “Burtonian”.  Burton is famously known for the production of beer, mostly with ingredient barley. The region of the Burton Bridge witnessed two wars. In the first war of 1322, the Earl of Lancaster was defeated by Edward II. The second war also called First English Civil War and it fought in 1643. In this war, Royalists captured the whole town. On the beginning of the modern period, it was a busy market town. The Burton-On-Trent is the main railway station of the town.

History

Ryknild Street which is built by Romans ran through Burton that connects camps at Letocetum, Lichfield, and Derventio. Later, it became a small district of Burton. During the 12th century, King John granted a royal charter to Abbot to hold a market every Thursday. Later on, the charter was renewed by other two kings i.e King Henry III and King Henry IV. Candlemas Day was one of the major annual fairs where trading of horses happened in large scale. Now, this fair is no longer celebrated in the other parts of England. During the Industrial Revolution, the Peel family plays an important role. In 2002, the Queen Elizabeth II visited the town for the celebration of the Golden Jubilee.

Government

The east Staffordshire Region is administered by Burton. The present MP is Andrew Griffiths. In the beginning of the 19th century, it became County Borough. The population was 50,000 at that time.

Geography and Demography

The capital city London is 109 miles from Burton. Another famous city Birmingham is just 30 miles far from it. The Derby region is much nearer to Burton than Stafford. The Trent and Mersey canal is also near to the city.  A reserved area for Animals i.e National forest is north of the city.  The town is situated at the altitude of 50 m from the sea level.  Two villages of the town are even located at more height than 50 m. The water of the Town contained a high percentage of dissolved salts. The quality of the water is favourable for the brewing industry. The latest population census came in 2011. As per the census, the Population of the town was 72 thousand 300.

Economy

Since many years, the brewing industry has been growing with fast speed.  It is still one of the major sources of income for the city. Some famous breweries are Coors Brewers Ltd, Molson Coors, Marston and much more in the row. The Burton Bridge Brewery i.e local company produces a number of famous beers such as Golden Delicious, Damson Porter, Stairway to Heaven and Bridge Bitter. The renowned brands such as Punch Taverns and Spirit Pub Company also have their headquarters in the city. The major tyre manufacturer provides much job opportunities to local people.

Transport

River Trent flows through Burton. A small ferry operated in the river since time immemorial. The Burton Old Bridge replaced by Ferry Bridge. A national level facility for bicycle commuters is also there.

Sports

There are total four separate football clubs that have been representing in the Football League. The clubs such as Lichfield Cricket Club, Dunstall Cricket Club, Burton Cricket Club and Yoxall participate in Burton and District Cricket league. The Burton Rugby Football Club recognised as oldest rugby union. It also has its International Weightlifting Team. The Powerhouse Gym club trains all round weightlifters.

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